About us
Along the evolutionary path from spear-toting hunter-gatherer to smoothie chugging soldiers, we somehow went from eating whole ingredients to unholy matrimonies of industrialized monstrosities that are harvested, mechanically separated, and reassembled into questionable beef-like objects.
What we’re trying to say is, food got weird, man.
And we have become weird about food. We see labels now for gluten-free, non-GMO, and grain-free that never used to be a thing. Now, we are buzzword fiends chasing the next fix of that pure taste we remember from a time long forgotten. But, the real solution isn’t the next big thing. It was the first big thing: Pre-Industrial food.
So, the idea for Pre was founded to set the taste clock back, and we are keeping the quality right there too. Providing the best-tasting 100% grass fed & finished beef – with absolute transparency from pasture to package to plate. No feedlots, no added hormones, no unnecessary antibiotics, and no corn-fed cattle.
Why 100% Grass Fed & Finished Matters
All cattle begin their lives by foraging on pasture with their mothers. The finishing part comes in because they can be moved and confined to feedlots, and fed grains or grain by-products for the last few months of their lives which is an unnatural diet. This “fattens” them up quickly. At Pre we use the term “finishing,” because all our cattle is “finished” on pasture naturally and never in a feedlot. And now, you can get Pre's grass fed beef in Wisconsin!
Why We Practice High Quality Sourcing Methods
We work with farmers who raise cattle on pasture year-round. This provides grass feeding and finishing which allows for regenerative farming. It also creates a natural ecosystem that will support rotational grazing. Quality, taste, and environmental impact of beef is impacted by the entire lifespan of the animal and its treatment.
Why we Prefer Pasture Raised Beef
Pasture raising cattle results in lean, healthy meat. This is more humane and less stressful and doesn’t require any added growth hormones or antibiotics. When you compare Pre’s grass-fed & finished beef to grain-fed beef, it is not only a more humane choice, but has lower fat and calories, and it results in high vitamin content and high Omega-3s.
