The Pre Difference: Why Should You Choose Pre Beef?
The Pre difference comes down to four things: 100% Grass-Fed & Finished cattle, careful sourcing, transparent packaging, and real nutrition benefits.
What is Pre beef, and why should you choose it?
First and foremost, Pre beef is 100% Grass-Fed & Finished. All cattle eat grass at some point in their lives, but what they are finished on matters most for quality. Finishing refers to what cattle eat before harvest. Cattle finished on grain gain weight and fat faster, so brands that do this should use terms like "grass fed, grain finished." Pre cattle stay on pasture for their entire lives, which takes longer and results in a higher-quality product. Learn the difference in grass fed beef vs. grass finished beef.
The Pre difference, part by part
1. Careful sourcing
Beef gets its flavor from climate, region, and soil, which is why sourcing location matters. Pre cattle graze year-round in the mild climates of Australia and New Zealand, and every source passes our 15 points of curation. Our top tip: buy your beef like you buy your wine.
2. Transparent packaging
Labels are only part of the story, which is why our packaging is quite literally transparent. It is BPA-free plastic, vacuum-sealed for freshness, and easy to open. Pre steaks and ground beef have one ingredient: beef. No additives, no preservatives, no chemicals. See why beef changes color in a vacuum-sealed pack and how to read the date in expiration dates explained.
3. Nutrition benefits
Compared with USDA Choice, Pre beef offers up to 37% fewer calories and up to 62% less fat, depending on the cut. We say "no added hormones" instead of "hormone-free," because nothing living is hormone-free, and "no sub-therapeutic antibiotics" means animals are only treated when they are sick. Exact numbers are on each Pre product page, and you can see what the nutrition facts show in vitamins in grass fed and finished beef.
4. Labels you can check
Pre beef is Non-GMO Project Verified and Whole30 Approved®, and it carries the Certified Paleo bug on pack. "100% Grass-Fed & Finished" is a label claim, and you can read what every claim means in what every claim on Pre® grass-fed beef actually means.
The Pre difference: the short answer
Our team thinks about beef differently, which is why we approach beef differently. Want the longer version? Read why choose Pre® Beef?, or watch our Quality Manager's rapid-fire Q and A on understanding the meat label.
FAQ
What is Pre beef?
Pre is 100% Grass-Fed & Finished beef from cattle raised on pasture year-round in Australia and New Zealand, with no added hormones, no sub-therapeutic antibiotics, and Non-GMO Project Verified.
Why does Pre say "no added hormones"?
All cattle naturally have hormones, so nothing can be hormone-free. "No added hormones" means none are given to promote growth.
Where can I read the full story?
Start with why choose Pre® Beef?, then read our 15 points of curation for the full quality checklist.
Where can I buy Pre 100% Grass-Fed & Finished Beef?
Pre Brands beef is a lean, High Protein, delicious way to keep dinner healthy. Use our store locator to find a store near you, browse all Pre products, or find us on Instacart.
