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by Pre Brands March 16, 2021
What is Pre beef? First and foremost, it’s 100% grass-fed – and grass-finished!
All cattle are fed grass at some point in their lives, it’s what they’re finished on that matters most when it comes to quality.
Time out. What does it mean for cattle to be “finished?”
Finished refers to what cattle are fed during the last period of their lives, before they are harvested.
If cattle are finished on grain, which is a really energy dense feed, they increase weight and put on fat a lot faster. If a so a steak and ground beef brand takes their cattle out of the pasture and starts giving them grain for about 4-6 months before harvest, then they should use the term "Grass-fed, Grain-finished" or sometimes only “Grass-Fed,”" in order to not be misleading. It is always good to research beef brands to make sure they don’t use grain in their finishing process or partner with farmers who do, if you are looking for 100% Grass Fed and Finished.
If cattle are finished on grass, they are kept on pasture for their entire lifespan, which means it will take them longer to put on weight, but it results in a higher-quality product. This means they are eating grass for the whole duration of their life after they have been weaned from their mother’s milk, which means this type of meat can be labeled “100% Grass-Fed” or “Grass-Fed and Grass-Finished.”
Grass is natural for cattle to graze on, and it’s chock-full of nutrients. That’s why grass fed beef with no hormones or added antibiotics, like Pre beef, is more nutritious than grain-finished beef! Remember, when choosing certain foods like beef, quality matters!
At Pre, we believe Mother Nature, not technology, should be responsible for what’s on our plates. Since all of our beef is grass-fed and finished, we source it from an environment where the grass is the healthiest and most nutrient-rich. It also has to pass our 15-point Quality Check.
This led us all the way to the milder climates of Australia and New Zealand where nutrient-rich grasses like alfalfa, clover, Flinders grass, Mitchell grass and rye grow year-round.
Not only does this mean cows eat delicious grass and live happy lives, but they can graze on prairie grasses all-year-round, unlike cows in colder climates like North America, which often must eat grass pellets, supplements, or even grains during the cold winter months.
Beef, like wine, gets its flavor from various factors including climate, region and soil, which is why sourcing location matters. This makes sense, of course! Meat is flavored by the animal it came from, and its lifestyle, habits, and diet all play a part.
Our top tip is to buy your beef like you buy your wine. In Australia and New Zealand, organic isn’t just a label, it’s a lifestyle that has been practiced for multiple generations and speaking of labels...
Food labels are just a piece of the puzzle when it comes to food quality. Labels are the leading indicator of what you want to buy, but labels don’t always show the whole picture, which is why our packaging is quite literally, transparent. Our labels and packaging are:
When it comes to choosing meat, keep in mind the label and packaging are only the first steps. You should also ask yourself other questions like: Is this product packaged to stay fresh for a long period of time? What does the product taste like when I take it home and cook it? Is it really flavorful? What is the texture like? Is it dry or juicy? All of these questions and factors matter when it comes to quality, not just the language you see on the packaging and labeling.
Pre steaks and Pre ground beef also have a full ingredients list published for your peace of mind. What’s on it? Just one thing – beef. No additives, no tricks, no preservatives or chemicals. Just the highest-quality beef that’s wet aged, vacuum sealed, and delivered right to your door in temperature-controlled boxes.
Fact: Pre beef is proud to carry the following labels: Certified Paleo, Keto Certified, Non-GMO Project Verified and Whole30 Approved.
When compared to grain-fed beef brands, Pre grass-fed and finished beef is lower in calories and lower in fat. That’s because our cattle are not quickly fattened up by feeding them grain or keeping them in factory-farming settings.
Instead, our cattle live a more natural life. They eat and grow more slowly, move around and get plenty of exercise, and develop meat that’s lean and healthy, yet is also tender with plenty of marbling.
Our beef also has no added antibiotics or growth hormones. It’s not “hormone-free,” because nothing can be hormone free – just like all humans and other animals, cattle have hormones in their body that are naturally generated to keep them healthy. Instead, at our ground beef brand, we label our products as “No Added Hormones.”
This simply means that none of our cows are pumped full of hormones that are often used at factory farms to promote growth. They grow completely naturally throughout their entire lifetime.
In addition, our fixed portion sizes allow us to accurately calculate the nutritional profile of our products. Exact nutrition information can be found on each shopping page. It's safe to say that overall, our Pre beef offers:
(*) Versus USDA choice version for the same cut of beef
So, what is Pre beef, and what makes us different from other beef brands? It’s simple. Our team at Pre thinks about beef differently, which is why we approach beef differently.
Our products are not only delicious, but fresh and safe to eat. Our 100% grass-fed and finished beef, high quality sourcing methods, Non-GMO Project Verified certification, transparent packaging and nutritional benefits are what make our beef stand out above other beef brands and that’s what makes us proud to be a part of the Pre brand.
Ready to get started? Shop online and take a look at our grass fed beef with no added hormones. You can browse Pre ground beef, Pre steaks, and other beef products online now, and have them sent directly to your door.
Trust us. It’s worth giving us a shot. Once you’ve had our grass fed beef with no hormones, antibiotics, or other additives, you’ll never go back to other beef brands again. We guarantee you'll love the taste, or your money back!
Want to learn more about what makes us different from other brands of beef? Check out this rapid fire Q and A with Julie Divis, Quality Manager at Pre.
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