Have you ever wondered, "What really makes beef high-quality anyway?" Most people say high-quality, but can they give you 15 reasons why it is the best beef you can buy and then back it up with the science to prove it? We can. Let us tell you about our process.
If you’ve read our story, you might know that our founder created Pre after he traveled the world and encountered one of the most delicious steaks he’d ever eaten – in Australia. He had to know why the taste was so distinctly different and flavorful. Turns out we've got 15 different reasons why this beef was so great. And these 15 reasons don’t even include the fact that our beef is Non-GMO Project verified. That is a lot all packed into one juicy ribeye! So, without further ado, let’s get into the deeper details about these 15 reasons that we like to call our 15 Points of Curation.
It’s all about the climate. Our beef is sourced from select areas in the world with ample rainfall and where the daytime temperature ranges from 50 - 70F depending on the season. i.e the perfect place for grass to grow (lots of it) for cattle munch on all the time.
We only use Steers and Heifers. Steers are castrated males and Heifers are females that have not born a calf. Bulls are males used to populate the herd, while Cows are animals that have given birth (and are then used for the dairy industry).
There are many different breeds of cattle. We only use British breeds, as they are smaller and provide more tender beef. Other types of breeds, like Tropical breeds, for example, are usually tougher animals. They can even be raised in desert-like areas because they can handle the heat. We do not use these types of breeds.
All cattle have hormones; they are living creatures! The term “no added” means that our beef is not given additional, non-naturally occurring hormones to promote growth. It isn’t necessary.
Antibiotic use should not be used as a preventative measure. The few sick animals that are treated with antibiotics by a trained veterinarian are removed from the herd until the antibiotics have left their system. We call this a withholding period. This is why we use the term “no added” when claiming no antibiotic use. Antibiotics use is extremely uncommon in the areas that we source from, as pastoral farming practices limit an animal’s exposure to disease. New Zealand and Australia have some of the lowest rates of antibiotic use in the world!
All grass, all the time. Our cattle are not finished on corn or other grains to help them gain weight, but they are kept on pasture, munching away on grass.
Not only are our cattle grass fed and finished, but they are also pasture raised. And they are pasture raised year round. This is why the countries we source from are so great, they can keep cattle out on pasture all year long because of the climate. Dried grass pellets disguised as feed to claim grass finished is not the same. Pasture is where it’s at.
Marbling is the intramuscular fat that flows throughout the meat. We have specific, numerical scores that we adhere to to ensure consistency. We treat our marbling like Goldilocks and the three bears. Not too much, not too little - just the right amount for the perfect, flavorful steak.
Did you know that grass fed and finished beef will have a more ivory color of fat compared to the extremely bright white fat of grain fed beef? This subtle yellow color is thanks to beta-carotene, the same compound that gives color to carrots.
We have a tight specification on meat color, ensuring that our beef is not too dark or not too pale. Why? Well, meat color is a great indication of how stressed an animal was prior to slaughter, and it relates to pH of the muscle too. Let’s take a look at meat that is too dark. The dark color is because the pH did not drop to normal levels and remained high. A stressed animal will use up its glycogen reserves (energy) while dealing with the stress so that after slaughter there isn’t enough glycogen to be converted to lactic acid, which lowers the pH of the muscle. Because the pH remains high, the meat becomes a dark, purple/black color. When cooked, this dark meat can be tough and dry, and will usually spoil faster. We adhere to strict meat color parameters, which ensures our cattle were not stressed prior to slaughter.
You are probably thinking “What the heck is Ossification, and did I even say that right?” Ossification is the process of bone formation. Now, get this, the more bone that has formed in the spine of a beef cattle, the more stressed that animal’s life was. If the cattle had more cartilage and less bone, it lived a happy and nutritionally balanced life. While many people look at the age of the animal, we prefer to look at the quality of life. A young animal that has a high ossification score did not have the best quality of life. And a more mature animal that has a low ossification score lived a great life, enjoying pasture and happily eating up all the delicious grass.
We talked a little bit about this above in reference to meat color, and pH is important to monitor to ensure animals are not stressed prior to slaughter. But pH also keeps us on track for tender, juicy steaks. Muscle fibers with a pH that sits outside of our tight range can have a hard time holding onto water, which causes moisture loss when cooked. This results in tough steak and ain’t nobody got time for that.
For us, this is key. Animals should be treated with respect. And it’s no coincidence that happy, well-treated animals result in delicious, high-quality beef. The countries that we source from have strict legislation relating to humane treatment, and closely follow the internationally accepted Five Freedoms:
1. Freedom from hunger and thirst
2. Freedom from discomfort
3. Freedom from pain, injury, and disease
4. Freedom to express normal behaviors
5. Freedom from fear and distress
At a minimum beef should be aged at least 21 days to develop flavor and become tender. There are two different kinds of aging: Wet and dry. We use wet aging, which means our beef is vacuum packaged in its subprimal form so that the enzymes naturally present in beef can break down the muscle fibers and tenderize the meat. Lucky for us, this aging process happens while our beef is in transit from New Zealand or Australia to Chicago!
There should be no guessing when it comes to cooking your Pre beef. We cut all of our steaks to a fixed weight, which means every steak you buy from us will be the same weight, every time. No more “price per pound” when you go up to the butcher counter, which inevitability leaves you with a big, thin steak you don’t know what to do with. And we go one step further to measure and control the size of our subprimals. This allows us to cut steaks at a consistent thickness too. We’ve done all the work behind the scenes to help you confidently cook your steak to the perfect doneness.
Now go forth and confidently bring up Ossification at your next dinner party. You crazy Beef Geek, you.
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