All cattle begin their lives on pasture foraging with their mothers on grass, but then they can be moved and confined to a feedlot and fed grain or grain by-products during the last months of their lives to “fatten” them up quickly. This is where the “finishing” part comes in. All of Pre beef is “finished” on pasture and never in a feedlot.

At Pre, we believe that nature, not technology, should be responsible for what’s on our plates. The quality and taste of the beef as well as the environmental impact of the cattle is significantly attributed to the entire lifespan of the animal and its holistic treatment. We are proud to only work with farmers who actually practice grass feeding and finishing which allows for regenerative farming and a natural ecosystem for rotational grazing. The farmers never use grains, feedlots, GMOs, added growth hormones or added antibiotics, and this results in high quality beef.