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by Pre Brands October 08, 2019
October is Living Non-GMO month and we are proud to wear the butterfly wings here at Pre.
There's a lot of meat alternatives out there and somewhere along the evolutionary path from spear-toting hunter-gatherer to soylent-swigging smartphone soldiers we went from a diet featuring whole ingredients to unholy matrimonies of industrialized monstrosities, harvested, mechanically separated, and reassembled into questionable beef-like objects with more ingredients than we have time to google their definitions.
As a result, we’ve become weird about food. We’re lactose intolerant, gluten-free, non-GMO, grain-free, buzzword fiends chasing the dietary dragon to get our fix of that pure, unadulterated taste we remember from a time long forgotten. But guess what? The real solution isn’t the next big thing. It was actually the first big thing: Pre-Industrial food. No feedlots, no added hormones, no unnecessary antibiotics, no corn-fed cattle.
At Pre, we are proud to have ONE ingredient, to be free of added antibiotics and hormones, and to be one of the ONLY beef brands to wear the Non-GMO Project Verified logo.
We want to set the taste clock back to the time just before food got so weird, and keep the quality right there. It’s not going to be easy, but doing things the right way rarely is. These things make us different, and we’re okay with that.
We only source from farmers who have practiced humane and sustainable standards for generations, and that means, no GMOs. We asked a few of our Australian and New Zealand farmers, "what do you think about GMOs?"Here are some of the answers.
Pre is proud to be Non-GMO Project Verified. What does this mean to you as a farmer who supplies to Pre?
“I think we are getting smarter about where our food comes from and what goes into it. I’m all for keeping it natural. The way it was designed in the beginning.”"I am really pleased that Pre has gone down this path. We believe that nature can look after itself and, as a consumer, I’d prefer to have no GMO’s on my family’s dinner plate."
Are GMO’s on your radar as a cattle rancher?
“GMO’s are not part of our program, and I cannot see where they will fit in anytime in the near future. It is easier to work with nature, rather than against it.”
"Not for us. We pride ourselves on being clean and green."
Do you find yourself or your work affected in any way by consumer food and nutrition trends? If so, what are the biggest trends or buzz words you’ve noticed in the recent past?
"We observed the Whole Food phenomenon when we visited the US in 2007 and recognized that this market would suit our approach to farming. We are proud to produce a GMO, hormone and antibiotic free product that is produced sustainably and that provides the consumer with a first-class eating experience.""I’ve noticed a trend: consumers moving away from caged eggs, factory farming heading back to traditional ways of raising livestock."
Just for fun...What’s your favorite cut of beef?
"Wing rib roast, cooked rare"
"Scotch fillet, cooked rare."
Do you know the difference between Organic and Non-GMO when it comes to meat? We talked to our Chief Operating Officer, and she gave us some great information about Non-GMO and this is what you should know.
Listen to our Quality Manager, talk about why Pre decided to become Non-GMO Project Verified instead of Organic.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.