Somewhere along the evolutionary path from spear-toting hunter-gatherer to smoothie-swigging smartphone soldiers we went from a diet featuring whole ingredients to unholy matrimonies of industrialized monstrosities, harvested, mechanically separated, and reassembled into questionable beef-like objects.
What we’re trying to say is, food got weird, man.
As a result, we’ve become weird about food. We’re lactose intolerant, gluten-free, non-GMO, grain-free, buzzword fiends chasing the dietary dragon to get our fix of that pure, unadulterated taste we remember from a time long forgotten. But guess what? The real solution isn’t the next big thing. It was actually the first big thing: Pre-Industrial food. No feedlots, no added hormones, no unnecessary antibiotics, no corn-fed cattle.
Pre® wants to set the taste clock back to the time just before food got so weird, and keep the quality right there. It’s not going to be easy, but doing things the right way rarely is. These things make us different, and we’re okay with that.