It all started with a steak, one eaten inAustralia to be exact – and more flavorful and tender than any we’d had back home. This steak sparked a realization: that as consumers, we want beef that not only tastes good, but that we can feel good about eating. So we founded a company to deliver just that.
Today, we’re a premium, packaged fresh foods brand currently focused on offering the best-tasting, highest-quality beef in theworldand empowering everyone to have an amazing eating experience, every time – with absolute transparency frompasture topackage to plate.
Beef plays an important role in the diet, one that is often missing in its purest, most nutritious state, in the diets of those less fortunate. That is not acceptable, so we’re doing something about it.