BEEF DONE
DIFFERENTLY

TASTE WITH
NOTHING TO HIDE

We source from farmers in Australia, New Zealand, Uruguay, and parts of the United States that offer pasture raising year-round.

We source from farmers in Australia, New Zealand, Uruguay, and parts of the United States that offer pasture raising year-round.


The reason

Nutrient-rich grasses in Australia and New Zealand, Uruguay, and specific areas of the United States for cattle to graze on is key to a nutritious diet. Plus, in these areas they have some of the strictest standards. (There, organic isn't a label, it's a lifestyle they've practiced for generations.)


We follow the five freedoms for all animals

  1. Freedom from hunger, thirst, and malnutrition
  2. Freedom from discomfort
  3. Freedom from pain, injury and disease
  4. Freedom from fear and distress
  5. Freedom to engage in normal patterns of animal behavior

Our philosophy

As a pasture raised beef brand, we believe that food naturally tastes great when chosen with integrity and care. And that nature, not technology, should be responsible for what's on our plates. That means no added hormones or antibiotics and no GMOs. We work only with farms that raise animals in ethical, natural, sustainable environments.

The Reason

Nutrient-rich grasses in Australia and New Zealand, Uruguay, and specific areas of the United States for cattle to graze on is key to a nutritious diet. Plus, in these areas they have some of the strictest standards. (There, organic isn't a label, it's a lifestyle they've practiced for generations.)

 

We Follow the 5 Freedoms for All Animals

  1. Freedom from hunger, thirst, and malnutrition
  2. Freedom from discomfort
  3. Freedom from pain, injury and disease
  4. Freedom from fear and distress
  5. Freedom to engage in normal patterns of animal behavior

 

Our Philosophy

We believe that, when chosen with integrity and care, food naturally tastes great. And that nature, not technology, should be responsible for what's on our plates. That means no added hormones or antibiotics. And we work only with farms that raise animals in ethical, natural environments.

We adhere to ethical, natural, and sustainable standards.

We adhere to ethical, natural, and sustainable standards.


Curation

No kidding. We choose from 15 points of curation including source, breed, diet, taste, tenderness, quality, marbling, color, size, and weight.


Sourcing

Ethically sourced meat from select regions in New Zealand and Australia Uruguay and parts of the United States.


Diet

Mitchell grass, Flinders grass, clover, rye and alfalfa. Variety is key for a healthy diet.


Lifestyle

Pasture raised has more to do with environment than diet. Cattle are not confined and are free to graze on open pasture. At a minimum, USDA requires that pasture raised animals must have continuous access to the outdoors for 120 days per year. At Pre, cattle are raised outdoors on pasture for their lifespan.

Pasture raised beef has more to do with environment than diet. Cattle are not confined and are free to graze on open pasture. At a minimum, to label your beef "Pasture Raised" USDA requires that pasture raised animals must have continuous access to the outdoors for 120 days per year. At Pre, cattle are raised outdoors on pasture year-round for their lifespan.


Breed

We only use Angus and Hereford, the two most tender breeds.


TRANSPORTATION

Non-GMO

All our supply is guaranteed non-GMO through third-party audits in Australia and New Zealand, Uruguay and specific areas of the United States.

Our beef is wet aged and shipped in the subprimal form by sea freight which has a lower carbon footprint than other methods of transport such as air, rail or motor vehicle. All our beef is cut, trimmed or ground in Chicago.


Organic

We have looked at organic beef to source in the past. While we really appreciate organic food in many other categories, in our experience, most of the organic beef we tasted wasn’t great, and it certainly wasn’t consistent. We also found out that being labeled organic doesn’t mean or guarantee that the product is pasture raised beef. You can feed animals organic corn and grain, and still label the meat organic.
 
Because of this, we decided to go a different route and find the best grass-fed, grass-finished and pasture raised beef we could find, providing both a consistent, delicious beef eating experience, and the health benefits that we believe people want.
 
We identified the best regions in the world that grow the healthiest, most nutrient dense grass year-round, resulting in great tasting, better for you, premium fresh beef. The health benefits of grass fed and finished Pre® beef are that it is lower in fat and calories than grain fed beef, with no added antibiotics or growth hormones, and sourced from humanely treated cattle.


ORGANIC

No sub-therapeutic antibiotics

We have looked at organic beef to source in the past. While we really appreciate organic food in many other categories, in our experience, most of the organic beef we tasted wasn’t great, and it certainly wasn’t consistent. We also found out that being labeled organic doesn’t mean or guarantee that the beef is pasture raised. You can feed animals organic corn and grain, and still label the meat organic.
 
Because of this, we decided to go a different route and find the best pasture- raised, grass fed and grass finished beef we could find, providing both a consistent, delicious beef eating experience, and the health benefits that we believe consumers want.
 
We identified the best regions in the world that grow the healthiest, most nutrient dense grass year round, resulting in great tasting, better for you, premium fresh beef. The health benefits of grass fed and finished Pre beef are that it is lower in fat and calories than grain fed beef, with no added antibiotics or growth hormones, and sourced from humanely treated cattle.

At Pre, we believe in controlled and safe use of antibiotics when animals are in need. We source from cattle raised in New Zealand and Australia, Uruguay and parts of the United States wherethe climate is ideal allyear, allowing for fresh, green pastures at all times. Because the cattle are raised in great conditions, sickness and preventative antibiotics are not needed.However, if an animal does get sick, a veterinarian will administer antibiotics and remove the animal from the rest of the herd. When the tested amount of time has gone by and the antibiotics are out of the animal’s system, the animal is let back in the herd. Read more about no sub-therapeutic antibiotic use here.


ORGANIC

No added hormones

We have looked at organic beef to source in the past. While we really appreciate organic food in many other categories, in our experience, most of the organic beef we tasted wasn’t great, and it certainly wasn’t consistent. We also found out that being labeled organic doesn’t mean or guarantee that the beef is pasture raised. You can feed animals organic corn and grain, and still label the meat organic.
 
Because of this, we decided to go a different route and find the best pasture- raised, grass fed and grass finished beef we could find, providing both a consistent, delicious beef eating experience, and the health benefits that we believe consumers want.
 
We identified the best regions in the world that grow the healthiest, most nutrient dense grass year round, resulting in great tasting, better for you, premium fresh beef. The health benefits of grass fed and finished Pre beef are that it is lower in fat and calories than grain fed beef, with no added antibiotics or growth hormones, and sourced from humanely treated cattle.

There are absolutely no added hormones to our products. While cattle naturally have hormones (like all living beings), we never use added hormones to promote rapid growth.


ORGANIC

Transportation

We have looked at organic beef to source in the past. While we really appreciate organic food in many other categories, in our experience, most of the organic beef we tasted wasn’t great, and it certainly wasn’t consistent. We also found out that being labeled organic doesn’t mean or guarantee that the beef is pasture raised. You can feed animals organic corn and grain, and still label the meat organic.
 
Because of this, we decided to go a different route and find the best pasture- raised, grass fed and grass finished beef we could find, providing both a consistent, delicious beef eating experience, and the health benefits that we believe consumers want.
 
We identified the best regions in the world that grow the healthiest, most nutrient dense grass year round, resulting in great tasting, better for you, premium fresh beef. The health benefits of grass fed and finished Pre beef are that it is lower in fat and calories than grain fed beef, with no added antibiotics or growth hormones, and sourced from humanely treated cattle.

We pride ourselves on being a grass-fed and grass-finished beef brand. Our beef is wet aged and shipped in the subprimal form by sea freight which has a lower carbon footprint than other methods of transport such as air, rail or motor vehicle. All our beef is cut, trimmed or ground in Chicago. The beef sourced from the areas in the United States is transported to us in Chicago by truck.


Let us know

Do you still have questions about our ethically sourced meat? We would love to hear from you.


High-Quality Curation Standards

No kidding. We choose from 15 points ofcuration including source, breed, diet, taste, tenderness, quality, marbling, color, size, and weight.

Sourcing

Select regions in New Zealand and Australia, Uruguay, and the United States.

 

Diet

Mitchell grass, Flinders grass, clover, rye and alfalfa. Variety is key for a healthy diet.

 

Lifestyle

Pasture raised has more to do with environment than diet. Cattle are not confined and are free to graze on open pasture. At a minimum, USDA requires that pasture raised animals must have continuous access to the outdoors for 120 days per year. At Pre, cattle are raised outdoors on pasture for their lifespan.

 

Breed

We only use Angus and Hereford, the two most tender breeds.

 

Transportation

Our beef is wet aged and shipped in the subprimal form by sea freight when sourced from outside the United States which has a lower carbon footprint than other methods of transport such as air, rail or motor vehicle. When sourced within the United States we use trucks for transportation. All our beef is cut, trimmed or ground in Chicago.

 

Non-GMO Project Verified

All our supply is Non-GMO Project Verifiedthrough third-party audits.

 

No Sub-therapeutic Antibiotics

At Pre, we believe in controlled and safe use of antibiotics when animals are in need. We source from cattle raised in New Zealand and Australia , Uruguay and the United Stateswherethe climate is ideal allyear, allowing for fresh, green pastures at all times. Because the cattle are raised in great conditions, sickness and preventative antibiotics are not needed.However, if an animal does get sick, a veterinarian will administer antibiotics and remove the animal from the rest of the herd. When the tested amount of time has gone by and the antibiotics are out of the animal’s system, the animal is let back in the herd. Read more about no sub-therapeutic antibiotic use here.

 

Hormones

There are absolutely no added hormones to our products. While cattle naturally have hormones (like all living beings), we never use added hormones to promote rapid growth.

 

Organic

We have looked at organic beef to source in the past. While we really appreciate organic food in many other categories, in our experience, most of the organic beef we tasted wasn’t great, and it certainly wasn’t consistent. We also found out that being labeled organic doesn’t mean or guarantee that the beef is pasture raised. You can feed animals organic corn and grain, and still label the meat organic.
 
Because of this, we decided to go a different route and find the best pasture- raised, grass fed and grass finished beef we could find, providing both a consistent, delicious beef eating experience, and the health benefits that we believe consumers want.
 
We identified the best regions in the world that grow the healthiest, most nutrient dense grass year round, resulting in great tasting, better for you, premium fresh beef. The health benefits of grass fed and finished Pre beef are that it is lower in fat and calories than grain fed beef, with no added antibiotics or growth hormones, and sourced from humanely treated cattle.

 

Let us know

Do you still have questions about something that is not on this page? We would love to hear from you.

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