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by Pre Brands February 09, 2021
There are plenty of claims out there on food labels nowadays, so many that we even made this video, all about the confusing meat labeling claims. As you shop for groceries in-store or online during the age of the coronavirus, healthier and more trustworthy options might be at the top of your list.
So let's dive into one of the claims on our package that we are very proud to carry, Non-GMO Project Certified. This is the butterfly and grass icon in the upper right hand corner. "GMO" stands for Genetically Modified Organism. It is referring to plants, animals, or other organisms that are altered unnaturally, or changed in ways that do not occur naturally. Having the label on our beef means that the cattle we source were not fed a diet containing genetically engineered crops.
GMOs are not "added" directly into beef, they can be in beef because of the feed the cattle graze on. All cattle who graze on pasture for their entire lives, however, are Non-GMO because grass does not contain genetically modified organisms. Animals that are fed grain, which could contain corn or soybeans, are often genetically modified hybrids and varieties. Sometimes cattle is given alfalfa hay, which is another crop that is genetically modified. The beef from cattle who eat these diets are not considered Non-GMO.
The majority of genetically engineered crop acres in North America are used for animal feed. According to the USDA’s last agriculture census1, 60% of all cropland is used for three crops: corn, soy and forage. More than half of that corn and soy is used for animal feed, and almost all of it is GMO. According to the USDA Economic Research Service2, 92% of U.S. corn harvested in 2016 was genetically engineered, as was 94% of the soy. With the introduction of genetically engineered alfalfa in 2010, forage acres are also increasingly at risk for being GMO.
Read more: Living Non-GMO with Clean Beef
Here's the thing, GMO feed doesn't just affect your dinner. It affects the eco-system as a whole. GMOs are engineered for 1 or 2 main attributes and sometimes both. The first is herbicide tolerance. This means a plant can be directly sprayed with round-up or an equivalent and survive. The second is insecticide production. A plant produces the Bt (Bacillus thuringiensis) toxin, which means any insect that eats any part of the plant will die. When we are considering sustainability for our environment and food system, these abnormalities could have a serious impact on our environment.
Pre sources from New Zealand, South Australia and Tasmania.
No genetically modified crops are grown commercially in New Zealand. No fresh fruit, vegetables or meat sold in New Zealand is genetically modified. The cultivation of GM food crops is prohibited in South Australia, under the Genetically Modified Crops Management Regulations 2008, which were made under the Genetically Modified Crops Management Act 2004. The ban was recently extended to 2025. In addition, Tasmania (considered an island state of Australia) has extended indefinitely the state’s moratorium on genetically modified crops and animals.
Pre worked with a third party certifying body and provided full and complete documentation about how and where we source our beef in order to claim “Non-GMO Project Verified. The third parties who certify are unbiased, rigorous and transparent. Only once the third-party agency was satisfied with our documentation, were we able to say our beef is Non-GMO Project Verified.
Questions? Please ask! Send us a note: ReachUs@eatpre.com.
References:
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"
jaqueline"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."
Mario"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."
Lindsay"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."
Tracy"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"
Mary M."These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"
K.G."Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."
Jeff S."First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."
Lu H.
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