Why Pre Sources from Australia and New Zealand
Updated: 4 hours ago
Why Pre sources from Australia and New Zealand comes down to climate. Mild temperatures and plenty of rain let cattle graze on lush pasture year-round, which is exactly what 100% Grass-Fed & Finished beef needs.
The story goes that our founder, Lenny Lebovich, had a delicious, life-changing steak while traveling in Southern Australia. So it should come as no surprise that Pre sources from Australia. As he tracked down the source of that steak, he learned why Australia, and also New Zealand, were perfectly suited to provide great-tasting beef for Pre's health-conscious shoppers back in the United States.
Why Pre sources from Australia and New Zealand: ideal for grass-fed beef
Both regions are known for small variations in temperature over the course of the year, and both have abundant rainfall. Those two things make these countries ideal for raising cattle year-round on lush, green, nutrient-dense pasture.
Over the years, the farmers in both countries have developed a deep appreciation for the factors that result in great-tasting beef and a sustainable industry.
What sets these regions apart
Humane animal treatment with low-stress handling.
Breed selection for tenderness and taste.
No added hormones and no sub-therapeutic antibiotics.
Sustainable pasture management with rotational grazing.
Pastures raised in compliance with Non-GMO Project standards.
Biodiversity, soil health, and resource management.
Excellent traceability systems.
These practices help make both countries leading producers of safe, consistent, high-quality grass-fed and finished beef. Tender, juicy, flavorful, and better for you: perfectly Pre.
Sourcing you can see
Now you know why Pre sources from Australia and New Zealand. We carefully source our beef using our rigorous 15 Points of Curation, and it is one of the reasons we can stand behind our promise of "Taste with nothing to hide." Our transparent, vacuum-sealed packaging, a delicious bank of recipes, and our guide on how to cook every steak Pre sells are a few more ways we showcase Pre.
For another take on why region matters, read why you should buy your beef like you buy your wine.
See how it stays fresh on the way: how Pre beef stays fresh through transport.
See all 15 standards behind our sourcing in we found the best beef ever.
More resources on why Pre beef is different
Want to learn more about why Pre provides the best beef from grass-fed cattle? Start here:
FAQ
Where does Pre beef come from?
Pre beef comes from select farms in Australia and New Zealand, where cattle are pasture-raised year-round.
Why does climate matter for grass-fed beef?
Mild temperatures and plenty of rainfall keep grass growing all year, so cattle can graze on pasture year-round instead of being moved to a feedlot.
Is Pre beef 100% Grass-Fed & Finished?
Yes. It is a label claim, reviewed through the USDA FSIS label-approval process and backed by documentation from our supply partners. Read what every claim on our pack means for the full breakdown.
Where can I buy Pre 100% Grass-Fed & Finished Beef?
Pre Brands beef is a lean, High Protein, delicious way to keep dinner healthy. Use our store locator to find a store near you, browse all Pre products, or find us on Instacart.
