What Does Pre Stand For?
Updated: 3 hours ago
What does Pre stand for? Pre means before. It is our nod to the pre-industrialization of the food system: cattle raised the way nature intended, without feedlots or added hormones.
What does Pre stand for? Taking beef back to a simpler time
In a world where factory-scale ranches and feedlots are common, Pre Brands stands out by returning to the roots of traditional beef production. Our mission is to provide you with juicy, tender, and flavorful beef that is lean, thoughtfully packaged, and raised as nature intended. We believe in the power of simplicity, and in the inherent goodness that nature brings to the table.
So, what does Pre stand for? Pre means before. We use it as "pre-industrialization" of the food system. We raise cattle the way nature intended, without feedlots or added hormones. Read more about the Pre difference.
Our mission: to nourish and inspire trust
Pre Brands exists to provide incredibly flavorful beef the way nature intended. From the open pastures where our cattle graze year-round, to the clear packaging that lets the beef speak for itself, we are committed to transparency, quality, and sustainability. No additives, no shortcuts, and no factory farming compromises.
At Pre Brands, we embrace the idea that going back to a simpler time is anything but old-fashioned. We value transparency, sustainability, and ethical practices, and we take pride in partnering with ranchers who share our commitment to raising cattle with the utmost care for animals and the environment. Here is what that looks like:
Pasture raised: We partner with farmers and cattle ranchers in Australia and New Zealand, where favorable climates and vast grasslands give our cattle ample space to roam and graze year-round. That means low-stress lives for the cattle, and beef that is tender and flavorful.
Year-round grazing: Unlike areas with harsh winters, our partners have mild climates, so cattle have continuous access to fresh grass. A consistent diet is how we deliver 100% Grass-Fed & Finished beef.
Sustainable farming practices: The farmers and ranchers we partner with prioritize the health of the land and the welfare of their animals, including rotational grazing that supports soil health and biodiversity.
Quality assurance: We emphasize traceability and quality throughout our sourcing process, and every source is checked against our 15 points of curation for flavor, tenderness, and safety.
Why does Pre source from New Zealand and Australia?
To deliver on this promise, we source our beef from farmers and cattle ranchers in New Zealand and Australia. These regions offer the ideal conditions for raising cattle on pasture year-round, so we can bring you the most delicious beef. Lush pastures, year-round grazing, and sustainable farming practices all contribute to the taste and quality of our grass-fed beef. Read more in why Pre sources from Australia and New Zealand.
What does Pre stand for? Grass-fed and finished, always
One of the cornerstones of our approach is our dedication to grass-fed and finished beef. We believe that letting cattle roam and graze on natural, nutrient-rich pastures leads to a superior product that is lean and flavorful. It reflects our belief that the best things come from simplicity and authenticity.
We have one ingredient: full-flavored, 100% Grass-Fed & Finished beef. It has no added hormones and no sub-therapeutic antibiotics, and it is Non-GMO Project Verified. Animals should be treated with respect and be able to roam freely on grasses year-round. Want to know what every claim on our pack means? Read what every claim on Pre® grass-fed beef actually means and Pre is Non-GMO Project Verified. Our dedication to the highest quality beef never wavers, because we have the same high standards as you do.
Pre's packaging
Our packaging is quite literally transparent. It is vacuum sealed to keep our beef fresh and delicious, BPA-free, and made to be easy to open with a quick tear-off. It is also freezer-ready, so you can store your beef for later. Learn more in the importance of Pre beef packaging, and see how to recycle Pre's packaging.
What does Pre stand for? Experience the Pre difference
Every bite of Pre beef tells the story of our dedication to quality and a return to a more natural way of raising cattle. It is the product of a partnership between our ranchers, the land, and nature's wisdom. We invite you to experience the difference Pre brings to your table. Explore our range of cuts and savor the flavor and tenderness of beef raised as nature intended, from mouthwatering steaks to juicy ground beef. For the short version, read the Pre difference.
FAQ
What does Pre stand for?
Pre means before. We use it as "pre-industrialization" of the food system: raising cattle the way nature intended, without feedlots or added hormones, on open pasture with 100% Grass-Fed & Finished beef.
Where does Pre beef come from?
Pre beef comes from farmers and cattle ranchers in New Zealand and Australia, where mild climates let cattle graze on pasture year-round.
What is in Pre beef?
One ingredient: beef. It is 100% Grass-Fed & Finished, with no added hormones and no sub-therapeutic antibiotics, and it is Non-GMO Project Verified.
Related: rotational grazing.
Where can I buy Pre 100% Grass-Fed & Finished Beef?
Pre Brands beef is a lean, High Protein, delicious way to keep dinner healthy. Use our store locator to find a store near you, browse all Pre products, or find us on Instacart.
