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by Pre Brands January 05, 2021
Chicago, Ill. – January 5, 2021 –Pre® Brands, a leading provider of 100% grass-fed and grass-finished beef and the leading brand of steak in the grass-fed and organic category, announced the company has been granted United States Patent No. 10,874,126 by the US Patent Office for a packaging system/method for displaying fresh meat. The Patent issued on December 29, 2020. The US Patent joins the family of patents obtained around the world including in Australia, Canada, Japan, Great Britain, Italy, Spain, France, and Germany for this novel packaging.
This significant, proprietary fresh meat packaging system/display method was introduced to the market in 2016 upon the launch of Pre Brands. Pre Brands’ packaging is the first packaging to allow for a 100% transparent, 360-degree view of meat with an easy-peel vacuum seal for freshness that is attached to chipboard to offer vertical merchandising billboard at shelf within the food category.
Consumers have embraced the benefits of fully inspecting all Pre Brands cuts and grounds at point of purchase, and the at-home convenience of safely opening Pre Brands packaging without use of any sharp instruments. Likewise, customers are recognizing the benefits of distributing Pre. Specifically, grass-fed, and organic beef sales are consistently higher and grow faster, with no private label cannibalization, when Pre Brands is distributed. As an example, in November, customers distributing Pre grew grass-fed and organic beef segment dollar sales +45% vs YAG, +19 ppts higher than total grocery customers.
"This patent is an enormous acknowledgment of Pre Brands market leadership and innovation in the fresh beef category. Pre’s patented, proprietary packaging system delights consumers in home, is preferred by shoppers in store, and delivers meaningful grass-fed and organic segment consumption and margin advantages to customers," said Kevin Ponticelli, President and CEO, Pre Brands.
"In a commodity category, brands need to earn the consumers' trust and deliver value every day. Based on in-market performance, Pre Brands is clearly delivering to both consumers and customers’ expectations, with sales growth exceeding 100% through first nine months of the year,” continued Ponticelli.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.