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by Pre Brands March 04, 2019
One of the most popular questions we get asked here at Pre is how is our different from other beef brands? There are four factors that really make Pre stand out above the rest:
All cattle are fed grass at some point in their lives, it’s what they’re finished on that matters most when it comes to quality.
Time out. What is finished?
Finished refers to what cattle are fed during the last period of their lives. If cattle are finished on grain, which is a really energy dense feed, they increase weight and put on fat a lot faster. However, if cattle are finished on grass, they are usually kept on pasture, which means it will take them longer to put on weight, but it results in a higher quality product. Remember, when choosing certain foods like beef, quality matters!
If cattle are finished on grain, their meat can be labeled as“Grass-Fed Grain Finished,” or sometimes only “Grass-Fed.” On the other hand, if cattle are finished on grass, this means they are eating grass for the whole duration of their life after they have been weaned from their mother’s milk, which means this type of meat can be labeled “100% Grass-Fed” or “Grass-Fed and Grass-Finished.”
At Pre, we believe Mother Nature, not technology, should be responsible for what’s on our plates. Since all of our beef is grass-fed and finished, we have to source it from an environment where the grass is the healthiest and most nutrient-rich. This led us all the way to the milder climates of Australia and New Zealand where nutrient-rich grasses like alfalfa, clover, Flinders grass, Mitchell grass and rye grow year-round.
Beef, like wine, get their flavor from various factors including climate, region and soil, which is why sourcing location matters. Our tip, buy your beef like you buy your wine. In Australia and New Zealand, organic isn’t just a labelit’s a lifestyle that has been practiced for multiple generations and speaking of labels...
Food labels are just a piece of the puzzle when it comes to food quality. Labels are the leading indicator of what you want to buy, but labels don’t always show the whole picture, which is why our packaging is quite literally, Our labels and packaging are:
When it comes to choosing meat, keep in mind the label and packaging are only the first steps. You should also ask yourself other questions like: Is this product packaged to stay fresh for a long period of time? What does the product taste like when I take it home and cook it? Is it really flavorful? What is the texture like? Is it dry or juicy? All of these questions and factors matter when it comes to quality, not just the language you see on the packaging and labeling.
Fact: Pre beef is proud to carry the following labels: Certified Paleo, Keto Certified, Non-GMO Project Verified and Whole30 Approved.
When compared to grain-fed beef brands, Pre grass-fed and finished beef is lower in calories and lower in fat. Our beef also has no added antibiotics or growth hormones. Our beef is not hormone free because nothing living can ever be hormone free. Think about it. All living organisms, including humans, have hormones in their bodies, so it’s impossible to say something is hormone free. Instead, our label lists“No Added Hormones,” which means no hormones have been given to our cattle in order to promote growth during their lifetime.
Our fixed portion sizes allow us to accurately calculate the nutritional profile of our products. Exact nutrition information can be found on each to say that overall, our Pre beef offers:
(*) Versus USDA choice version for the same cut of beef
Our team at Pre thinks about beef differently, which is why we approach beef differently. Our products are not only delicious, but fresh and safe to eat. Our grass-fed and finished beef, high quality sourcing methods, transparent packaging and nutritional benefits are what make our beef stand out above other beef brands and that’s what makes us proud to be a part of the Pre brand.
Want to learn more about what makes us different from other brands of beef? Check out thiswith Julie Divis, Quality Manager at Pre.
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