Pre Chuck Roast on marble background with salt in the corner.

Pre®: The First Whole30® Approved Beef

Kristen Wilk, MS, RDN

Ok that’s it. You’ve heard about it 1,001 times, and now you just have to know why Whole30® has everyone talking – including the beef geeks here at Pre®. Whole30® isn’t just another diet or cleanse. It is a regimen of dietary choices, certainly, but is based on more than whole foods. Whole30® provides you with a new mindset, a transformation, and a supportive community.

We are by no means a “diet” food. Our beef fits within a lot of whole, real food-based diet regimens out there. When you learn more about our products’ sourcing and nutritional elements, it’s easy to see why. Whole30® Approved recipes are pervasive on our site. They’re sortable by Whole30, to help with meal prep and planning to prepare for the 30 days. We also published a downloadable Guide to Whole30®. You might see Pre teaming up with Whole30® in other ways too. Why?

Because while the community loves Pre brands for a variety of reasons (flavor, texture, superior nutrition and totally consistent, unmatched quality, to name a few), the Whole30® community loves Pre because it is a delicious, whole, real, unprocessed, better-for-you protein. Whether you’re a Whole30™ devotee or not, that’s something to get on board with.

But you wanted Whole30® explained fast and easy, so here it is, along with why Pre is so many Whole30’ers beef of choice:

Whole30®, in Two Sentences:

Whole30® is a 30-day diet plan that aims to heal and refresh the body and mind, including resetting a person’s relationship with food, by removing foods that Whole30® has identified as potential craving inducers, blood sugar disruptors, gut damagers and inflammation causers. The goal of Whole30® isn’t weight loss (though that can be a result) but to replace negative food habits with a consistent routine of good food choices that change health and wellness for the better.

Why Pre?

If you’re reading this, you probably already know that Pre® is a grass fed and finished beef. Pre is sourced with the highest standards from New Zealand and Australia, leading to a product that’s amazingly delicious. Pre beef boasts fewer calories, less fat and higher Omega-3’s and CLA’s than traditional corn-fed beef. As beef geeks, we’re obsessed with delivering on these characteristics with every cut of product, making Pre® a better-for-you beef that is reliable and trustworthy.

We share a similar mindset with regards to how people should eat. People should eat thoughtfully, selectively and in a way that is delicious and does good for your body. Pre® is proud to be the first Whole30® Approved grass-fed and finished beef and committed to bringing consumers the best beef nature provides.

Email us at with any of your Whole30® or beef related questions. The geeks are always here to help.

Download the Whole30® Cook by Pre here.

Pre's Ultimate Guide to Whole30

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