Processors to Watch in 2019: How Pre revolutionizes the beef category

by Pre Brands December 03, 2018

Processors to Watch in 2019: How Pre revolutionizes the beef category

Marina Mayer

For Lenny Lebovich, it all started with a steak. Not just any steak. It was that first bite that sparked the idea. With that steak, Lebovich, a former investment banker and securities analyst who helped expand Chicago’s oldest meat company and subsequently launched Sommers Organic, what is said to be the first USDA organic-certified beef brand, “realized that the fresh food industry can operate in the same way other consumer product companies do, led by consumer data, insights and trends. Within the beef industry, this has been nothing short of a revolution,” he adds.

Read the full article 



Also in In the Media

Costco Southeast Launches Pre Brands Petite Sirloin 4-Pack For Grilling Season
Costco Southeast Launches Pre Brands Petite Sirloin 4-Pack For Grilling Season

by Pre Brands May 17, 2021

Memorial Day weekend is coming up and Pre® is offering a new 4-pack of petite sirloin at Costco for grilling season.
Ready For Memorial Day? We Test Watkins Seasonings
Ready For Memorial Day? We Test Watkins Seasonings

by Pre Brands May 17, 2021

Andrew Chalk tests out Watkins seasonings on Pre® Grass Fed and Finished New York Strip.
Pre® Brands Celebrates Grilling Season with 100% Grass-Fed, Grass-Finished Themes & Trends
Pre® Brands Celebrates Grilling Season with 100% Grass-Fed, Grass-Finished Themes & Trends

by Pre Brands March 31, 2021

Pre® Brands, a leading provider of 100% grass-fed and grass-finished beef, today kicked off the 2021 grilling season by identifying consumer trends and announcing west coast expansion.

Let’s be friends
with food benefits