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by Pre Brands December 16, 2019
PRE® CONTINUES DISTRIBUTION EXPANSION TO NORTHEAST
Pre has expanded its presence in Northeast by adding Shoprite stores across New York, New Jersey and Pennsylvania carrying the line of 100% grass fed and finished beef
Chicago, Ill. (Dec. 16, 2020) - Pre® Brands, the Midwest market share leader in branded grass-fed and finished beef, continues its expansion strategy by extending in Midwest and now with the launch to highly attractive New York and New Jersey markets.
“Pre delivers category-leading basket size, repeat, and household trips, due to our excellent product quality and strong consumer and customer investments,” said Pre Brands Chief Executive Officer, Kevin Ponticelli. “We’re pleased to introduce more customers to Pre through our continued partnership with Shoprite.” Most recent Nielsen syndicated data demonstrates significant dollar consumption growth from Pre grass-fed and finished beef, up 32% vs year ago.
“We’re extremely excited to bring our products to the East Coast with such a respected retailer in Shoprite,” said Pre Brands Chief Sales Officer, David Meltzer. “We feel the Shoprite consumer values healthy living and 'better for you products' — which is exactly what we strive to give them with our Non-GMO Project Verified better for you beef program."
“Pre has delivered exceptionally strong performance in Q3 and Q4,” said Jason DiLillo, Wakefern Category Manager, Meat Division. “The 40 store pilot exceeded our expectations positioning us for further expansion starting in January 2020.”
Pre’s assortment of steaks and ground beef are Non-GMO Project Verified, Whole30 Approved, Keto and Paleo Certified. They offer high-quality 100% grass-fed and finished beef which comes from animals raised ethically and sustainably on pasture year-round with no added antibiotics or hormones. Pre takes great pride in the quality of our products. If customers are not completely satisfied with Pre products, they can get their money back. For more information, visit eatpre.com/tasteguarantee.
Shoppers in New York, New Jersey, and Pennsylvania can now find Pre Brands at Shoprite.
About Pre® Brands
Pre thinks about beef differently, so they approach beef differently. Pre believes in respecting your taste, your health and your time. They founded a company to deliver just that – offering the best-tasting, highest-quality beef in the world – with absolute transparency from pasture to package to plate.
Pre is 100% grass-fed and finished beef never adds hormones or antibiotics and is Non-GMO Project Verified. Pasture-raised year-round with respect for the animals. The 100% transparent packaging is free of synthetic chemicals and 100% BPA free.
Pre is available nationally in retail and online. Learn more at eatpre.com.
Wakefern is the largest retailer-owned cooperative in the United States, comprising 51 member companies who independently own and operate 354 retail supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market and Gourmet Garage banners in New Jersey, New York, Connecticut, Pennsylvania, New Hampshire, Delaware, Maryland, Massachusetts, Rhode Island and Virginia markets.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.