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by Pre Brands March 31, 2021
Pre® Brands, a leading provider of 100% grass-fed and grass-finished beef, today kicked off the 2021 grilling season by identifying consumer trends and announcing west coast expansion.
Pre offers great-tasting, grass-fed and grass-finished beef with absolute transparency from pasture to package to plate. Farmed in the lush pastures of Australia and New Zealand, Pre beef is 100% grass-fed and grass finished in accordance with the strictest standards in the world. Pre’s rigorous 15 points of curation including source, breed, diet, taste, tenderness, quality, marbling, color, size, and weight, delivers high-quality, better-for-you beef.
Pre grass-fed and grass-finished beef is now available nationwide for restaurant-quality meals at home. Consumers can find their store or purchase online at http://www.eatpre.com.
"Pre is bringing back the thrill of the grill this season with 100% grass-fed and grass-finished beef,” said Nicole Schumacher, Chief Marketing Officer, Pre Brands. “Wherever you are—from the urban balconies of New York City to the beachfront backyards of Santa Monica—Pre's easy-to-understand education, flavor-forward recipes, and unique cooking methods will inspire home cooks around the U.S. to create a great-tasting restaurant experience at home."
This grilling season, Pre educates and emboldens home cooks to explore new preparation and products for restaurant-quality cooking at every meal occasion. Key themes and trends include:
1. Embrace Beef Geekery. Quality standards are confusing, and labeling can be downright murky. Study up on pasture policy and follow Pre’s instructions right on its patented, transparent packaging to see what you’re really getting. Pre’s educational series, Wet-Aged and Confused, talks sourcing, nutrition, preparation and more.
2. Veggie-forward doesn’t have to mean no meat. There’s room on the plate for plant-based and carnivorous to coexist. Celebrate steak salad season with spring greens and thinly sliced sirloin. Better your blended burger with shaved garden vegetables, herbs and spices. Pre’s better-for-you beef pairs well with vegetarian sides.
3. Riff off regional. Have fun celebrating regional flavors and grilling styles across the U.S. Go adobo or chimichurri, feta mint or florentine, or all out smoky sweet harissa or sriracha.
4. Carve out time for technnique. The right technique can make all the difference between perfectly juicy to overdone, especially on premium, 100% grass-fed and grass-finished beef. Master perfect grill marks, the reverse sear, and best practices from defrost to deglaze.
5. Ponder portions. While larger cuts, roasts, and curated boxes are best for larger gatherings or to replenish a freezer, petit sirloins might be just the right size for date night at home (again!) Choose better quality and just the right quantity.
Thanks to a mild climate and nutrient-dense pastures, Pre cattle are free to graze on open pasture year-round to meet the strictest animal welfare standards in the world, while USDA pasture policy mandates access to the outdoors only 120 days per year. Emphasis on grass not grain is better for cattle, people and the planet. Pre beef is shipped in the subprimal form while it wet-ages via sea freight, which has a lower carbon footprint than other methods of transport, such as air, rail or motor vehicle. All Pre beef is cut, trimmed or ground in Chicago.
Pre beef is always 100% grass-fed, grass-finished and raised with no added antibiotics, added hormones, BPA or GMOs. Pre beef is Halal Compliant, Whole30 Approved, Certified Paleo and Certified Keto.
About Pre® Brands
Pre® Brands is a provider of 100% grass-fed and grass-finished beef and the leading brand of steak in the grass-fed category. Pre offers great-tasting, high-quality beef with absolute transparency from pasture to package to plate. Farmed in the lush pastures of Australia and New Zealand, Pre meat is 100% grass-fed and grass finished in accordance with the strictest standards in the world. For more information, visit http://www.eatpre.com or follow @eatpre on Facebook and Instagram.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"
jaqueline"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."
Mario"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."
Lindsay"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."
Tracy"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"
Mary M."These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"
K.G."Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."
Jeff S."First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."
Lu H.
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