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by Pre Brands October 01, 2020
Chicago, Ill. – October 1, 2020 – Pre® Brands, a leading provider and marketer of 100% grass-fed and grass-finished beef, and the leading brand of steak in the Grass Fed and Organic Beef category, today announced that Paula DeMuria, former Chief Sales Officer with Indigo Wild has joined Pre as Sr. Director of Sales and Customer Development. She brings deep experience in consumer-packaged food sales leadership across all channels.
“Pre is on the forefront of the long-term consumer shift to cleaner, better for you beef,” states DeMuria. “Pre growth in the last year is nearly 3 times faster than other claims-based beef at retail and 4 times faster at e-commerce/ultra-fast retailers and I’m excited to be a part Pre’s nationwide expansion.”
DeMuria has spent her career aggressively growing sales across an array of businesses including Wrigley and Haagen-Dazs as well as smaller, premium deli with Fiorucci Foods and most recently premium natural health and beauty care line, Indigo Wild.
"Paula has a clearly demonstrated an ability to grow distribution and grow businesses’ said Kevin Ponticelli, Pre Brands CEO. “We welcome her thought leadership, her cross-channel expertise, and her commitment to results as we further expand Pre Brands distribution in 2021 and beyond.”
About Pre® Brands
Pre® Brands is a leading provider and marketer of 100% grass-fed and grass-finished beef, and the leading brand of steak in the Grass Fed and Organic Beef category. Pre offers great-tasting, high-quality beef and lamb with absolute transparency from pasture to package to plate. Farmed in the lush pastures of Australia and New Zealand, Pre meat is 100% grass-fed and grass finished in accordance with the strictest standards in the world, and is produced without added antibiotics, hormones and without GMO’s. For more information, visit www.eatpre.com or follow @eatpre on Facebook and Instagram.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.