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by Pre Brands April 13, 2020
All cattle begin their lives on pasture, where they forage with their mother on grass. But some farmers then move and confine the cattle to a feedlot where they are fed grain or grain by-products during the last months of their lives to “fatten” them up quickly. This is why we say “finished.” All of Pre beef is sourced from farmers who “finish” on pasture and never in a feedlot.
At Pre, we believe that nature, not technology, should be responsible for what’s on our plates. The overall quality and taste of beef as well as the environmental impact of the cattle is directly attributed to the entire lifespan and the holistic treatment of the animal. We only work with farmers who practice grass feeding and finishing, no added hormones or antibiotics, and no GMOs. This allows for regenerative farming and a natural ecosystem for rotational grazing. The ranchers never use grains or feedlots.
In order to have lean and healthy beef, cattle must be raised on pasture, eating grass, which is their natural environment and diet. This results in a good quality of life and less stress on the animal. Compared to grain-fed beef, Pre’s grass-fed & finished beef is lower in calories and lower in fat. Grass Fed & finished beef is a more humane choice in ranching, resulting in higher vitamin and Omega-3 content. Pre beef is proud to be Certified Paleo, Keto* Certified, Non-GMO Project Verified, Whole30 Approved and Halal Compliant. We take it straight from the pastures to astore near you!
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