Living Non-GMO with Clean Beef
Updated: 5 hours ago
Living non-GMO means choosing food closer to how it started. Pre beef is Non-GMO Project Verified, with one ingredient, beef, and nothing to hide.
Let's talk about clean, unprocessed non-GMO beef
That's right, we said it. October is Living Non-GMO month, and we are proud to wear the butterfly here at Pre. We are a Non-GMO beef brand!
There are a lot of meat alternatives out there. Somewhere along the evolutionary path from spear-toting hunter-gatherer to smartphone-toting shopper, we went from a diet of whole ingredients to products with more ingredients than we have time to look up. As a result, we have become weird about food. We are lactose intolerant, gluten-free, non-GMO, grain-free buzzword fiends chasing that pure, unadulterated taste we remember.
But the real solution is not the next big thing. It was the first big thing: pre-industrial food. We do not believe in feedlots or corn-fed cattle.
At Pre, we are proud to have one ingredient: beef. No added hormones, no sub-therapeutic antibiotics, and the Non-GMO Project Verified butterfly on our packs.
Pre wants to set the taste clock back to just before food got so weird, and keep the quality right there. It is not easy, but doing things the right way rarely is. Our grass fed and finished beef is raised on pastures in compliance with Non-GMO Project standards for avoidance of genetically engineered ingredients.
What our farmers say about living non-GMO
We only source from farmers who have practiced humane and sustainable standards for generations. We asked a few of our Australian and New Zealand farmers what they think about GMOs. Here are some of their answers.
Pre is proud to be Non-GMO Project Verified. What does this mean to you as a farmer who supplies to Pre?
"I think we are getting smarter about where our food comes from and what goes into it. I'm all for keeping it natural. The way it was designed in the beginning."
"I am really pleased that Pre has gone down this path. We believe that nature can look after itself and, as a consumer, I'd prefer to have no GMOs on my family's dinner plate."
Are GMOs on your radar as a cattle rancher?
"GMOs are not part of our program, and I cannot see where they will fit in anytime in the near future. It is easier to work with nature, rather than against it."
"Not for us. We pride ourselves on being clean and green."
Do consumer food and nutrition trends affect your work?
"We observed the Whole Food phenomenon when we visited the US in 2007 and recognized that this market would suit our approach to farming. We are proud to produce a GMO, hormone and antibiotic free product that is produced sustainably and that provides the consumer with a first-class eating experience."
"I've noticed a trend: consumers moving away from caged eggs, factory farming heading back to traditional ways of raising livestock."
Just for fun, what is your favorite cut of beef?
"Wing rib roast, cooked rare."
"Scotch fillet, cooked rare."
Why Pre chose Non-GMO Project Verified instead of organic
Listen to our Quality Manager talk about why Pre decided to become Non-GMO Project Verified instead of organic. For the full comparison, read grass-fed vs. organic beef, and see what every claim on our pack actually means.
More on the topic: organic vs. non-GMO and GMO: what you need to know.
FAQ
What does Non-GMO Project Verified mean for Pre beef?
It means our grass fed and finished beef is raised on pastures in compliance with Non-GMO Project standards for avoidance of genetically engineered ingredients.
Is Pre beef organic?
Pre beef is Non-GMO Project Verified and 100% Grass-Fed & Finished. It does not carry an organic claim. Read grass-fed vs. organic beef to see how the two differ.
Is non-GMO the same as grass-fed?
No. Non-GMO describes the avoidance of genetically engineered ingredients. Grass-fed describes what cattle eat. Pre beef is both.
Where can I buy Pre 100% Grass-Fed & Finished Beef?
Pre Brands beef is a lean, High Protein, delicious way to keep dinner healthy. Use our store locator to find a store near you, browse all Pre products, or find us on Instacart.
