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May 8, 2025 - Chicago - As the first sizzle of the season hits backyard grills across the country, new insights from Pre® Brands, one of the nation's leading providers of grass-fed and grass-finished premium lean beef proteins, reveal one thing: America is still madly in love with steak. In fact, a recent study* shows that 78% of consumers say they expect to grill steak as much or more this summer compared to last year – proof that when it comes to summer traditions, nothing satisfies quite like beef done right.From seasoned pros perfecting their reverse sear to first-time grillers firing up their dad’s old charcoal kettle, steak is more than a meal—it’s a ritual. It’s a reason to gather, to slow down, to connect. A new survey of American grillers uncovers a strong affinity for steak on the grill - and that Pre®’s #1 best-selling line-up of grass-fed and grass-finished steaks will be a staple in Americans’ grocery baskets this summer. 81% say that grilling a steak makes an occasion feel special with more than ½ of respondents saying steak is the most impressive main course to grill  Four in 10 Americans name steak as their favorite main course to grill, more than twice as many as other protein options 75% of grillers say they’re willing to splurge on steak vs. other parts of a meal with 72% noting they’ll spend more money for premium options when grilling at home  Half of grillers plan to eat beef 1-2 times a week this summer, with 90% saying they will eat beef monthly When it comes to steak sauces, A1 takes the top spot with 29% of grillers picking it as their go-to, followed by BBQ sauce (15%), Worcestershire and homemade sauces (tied at 8%). Still, no sauce ranked second overall (17%). "Grillers across the country have spoken loud and clear - steak is synonymous with summer celebrations. It’s what we bring to the table when we want to impress, indulge, and turn an ordinary evening into something unforgettable,” said Nicole Schumacher, Chief Marketing Officer, Pre® Brands. “At Pre®, we want to make grilling beef easier and more accessible while delivering a product we’re proud of. Our portfolio of sustainably sourced 100% lean grass-fed, grass-finished beef delivers high protein, flavor and quality." Shoppers Turn to Beef for Nutritional Needs Today’s grillers are also thinking beyond the sizzle, they want beef that delivers on nutrition, too." More than 75% say high protein content is the most important factor when deciding which protein to grill, a clear signal that flavor and function now go hand in hand.  Nearly 88% of grillers plan to purchase more ground beef this year, and this intention is especially high among Gen-Z (26%) and Millennials (18%).  Pre® has seen ground beef sales skyrocketing 72% in Q1 2025 when compared to the same period last year.  Changing of the Generational Guard Among Grillers •    Nearly 1 in 5 grillers (17%) prefer their steak without sauce — underscoring the importance of selecting a high-quality cut. Boomers led the pack with 28% opting for no sauce, while only 9% of Gen Z go sauceless. A whopping 90% of grillers season their steak, with Steakhouse seasoning (59%) and SPG – salt, pepper, garlic – (53%) leading the pack. 47% use marinades, 36% add butter, and Cajun seasoning is favored by 17%. Only 5% opt for a bold coffee rub. Cajun seasoning is a trend among younger grillers — 1 in 4 Gen Z and Millennials cite it as a favorite flavor profile. Boomers led among respondents that selected no seasoning on steak. Ribeye is the undisputed king of cuts across generations, chosen by 59% of grillers overall — and even more popular among Gen X and Millennials, who are 15% more likely to choose it than Gen Z. Sirloin (52%), New York Strip (47%), Filet Mignon (29%), and Prime Rib (25%) round out the top picks, with preferences consistent across generational lines. About 1 in 10 grillers admit they're unsure about how to properly prepare steak — a number that nearly doubles among Gen Z. Younger generations also struggle with equipment: 37% of Gen Z and 32% of Millennials say they lack the right tools. Boomers Go DIY, Gen Z Googles It - 43% of Baby Boomers taught themselves how to grill, while 72% of Gen Z and 71% of Millennials turn to social media, videos, and online tutorials for grilling inspiration. Pre® Serves Up Grilling Confidence The hardest part of grilling? Choosing the right meat. Pre® makes that easy with high-quality, ready-to-go lean red meat options. But for 41% of grillers, the real challenge is mastering the grill itself. That’s why this summer, Pre® is going beyond the beef—offering expert tips and guidance to help grillers cook with confidence.  For the first time, the company will be partnering with Chef Justin Sullivan, FOOD52 personality and professional cook to answer consumers’ toughest grilling questions all summer long. Justin and the FOOD52 team will feature Pre® through its breakout shows “HOTLINE” and “STIR THE POT”.  “I’m really excited that Pre® is giving us the opportunity to dispel some grilling myths that have plagued cookouts for decades,” said Chef Justin Sullivan. “Also, I’m hopeful this will help to get grass-fed and grass-finished beef into the hands of more people so they can experience its complexity and deep flavor when compared to its grain-fed counterparts.”  Consumers can follow Pre® Brands on Instagram and Facebook for beef cooking knowledge, recipes and techniques for weeknight meals to special occasions and everything in between, and the HOTLINE (@f52hotline) and FOOD52 (@Food52) on Instagram, YouTube and TikTok.  This summer, Pre® has developed a  grilling guide full of recipes, tips, equipment overviews and more to ensure consumers get the most flavor from their beef all summer long. Consumers can visit www.eatpre.com/grillingguide to learn more.  Available nationwide at grocery, club and e-commerce channels including Instacart and Amazon Fresh, Pre® Brands invites you to bring bold, clean flavor to the fire and make every meal memorable this summer. Visit www.eatpre.com  for tips on how to grill the perfect steak, recipe inspiration, and to locate your local retailer.  About Pre® BrandsPre® Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club, and e-commerce channels including Instacart and Amazon Fresh. Pre® beef is sourced from cattle in New Zealand and Australia and are 100 % pasture raised and grazed for their whole lives on lush nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great tasting lean beef products with transparency from pasture to package to plate. Pre®’s portfolio of products includes steaks, ground beef, marinades and seasonal items that have no added hormones, are Non-GMO Project verified, Halal compliant and Whole 30, Paleo and Keto certified. For more information, visit www.eatpre.com or follow @eatpre on Facebook and Instagram.  *Pre® Brands commissioned Prodege, LLC, an independent market research firm, to conduct an online survey. Invited survey respondents reflected the U.S. population aged 18+ in terms of age, gender, income, ethnicity and region. Participants qualified for the survey if they plan to grill in the next 12 months. 1,500 respondents qualified for the survey. The margin of error for this study is +/-3% at the 95% confidence level.# # #   DOWNLOAD THE FULL PRESS RELEASE Media Contact: Shnane Liem Shnane@Juniprcommunications.com

Expansion Marks Continued Retail Growth for Nation’s #1 Better-for-You Steak Brand Chicago, Ill. – August 4, 2025 – Pre® Brands , one of the nation’s leading grass-fed and grass-finished premium lean beef proteins, is proud to announce expansion into Stater Bros. Markets across Southern California. The retail partnership brings Pre®’s high-protein, nutrient-packed portfolio of better-for-you beef products, including steaks, ground beef, and seasonal items, to shoppers throughout the region.  With nearly 170 Stater Bros. Markets throughout Southern California, the expansion significantly increases Pre®'s West Coast presence. This new distribution channel continues Pre®'s momentum in gaining additional retail space and underscores the growing consumer demand for high-quality protein options that support health and wellness goals. “Our retail growth is fueled by continued consumer interest in better-for-you beef, especially among families and younger generations focused on health, nutrition, and sourcing transparency,” said Nicole Schumacher, Chief Marketing Officer, Pre® Brands. “Stater Bros. Markets is a trusted name in Southern California, known for fresh, affordable quality, and we're thrilled to offer their shoppers premium options for everything from a weeknight meal to a celebratory occasion.”  Pre®'s entire portfolio of products is 100% grass-fed and grass-finished from pasture to plate. Sourced from cattle that graze year-round on nutrient-rich grasses in New Zealand and Australia, regions known for their superior animal welfare standards and climate, Pre® beef delivers consistent flavor and quality in its nutrient-rich products.  As the nation’s top-selling better-for-you steak* brand, Pre® offers a wide assortment of steaks including Ribeye, New York Strip, Filet Mignon and Petite Sirloin, as well as ground beef options (ranging from a category only 95%–5% to 85%–15%), and seasonal items like pre-made burger patties and chuck roasts. Pre®’s beef products are, on average, 62% leaner and contain 37% fewer calories than USDA Choice options, offering up to 31g of protein and 170mg of omega-3s per serving. Consumers can find Pre® in the refrigerated meat section at retailers nationwide, as well as via online platforms including Instacart. For more information, visit www.EatPre.com or follow Pre® on Instagram and Facebook. To locate a store near you, visit eatpre.com/storelocator . About Pre® Brands Pre® Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club, and e-commerce channels, including Instacart. Pre® beef is sourced from cattle in New Zealand and Australia and is 100 % pasture-raised and grazed for their whole lives on lush, nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great-tasting lean beef products with transparency from pasture to package to plate. Pre®'s portfolio of products includes steaks, ground beef, marinades and seasonal items have no added hormones, are Non-GMO Project verified, Halal compliant and Whole 30, Paleo and Keto certified. For more information, visit www.eatpre.com or follow Pre on Facebook and Instagram. About Stater Bros. Markets Communities throughout Southern California look to Stater Bros. Markets for Fresh. Affordable. Community First. grocery shopping every day. Stater Bros. nurtures families and their communities at nearly 170 stores and through the helping hands of 18,000 caring employees. While the Stater Bros. meat counter is legendary for its quality and variety, every store department is designed to surprise and delight today’s shoppers. The company lives out its values through the charitable efforts of its non-profit, Stater Bros. Charities. Learn more at staterbros.com .

The Brand’s First Partnership will “Raise the Steaks” with Event Demos, Tips and Recipes for Beef Lovers Throughout 2024  April 9, 2024 - Chicago, IL -  Pre® Brands , one of the nation’s leading grass-fed and grass-finished premium lean beef proteins, is pleased to announce the company’s first brand partnership with Celebrity Chef Britt Rescigno. Best known for her many television appearances as a culinary competitor and her Italian-focused cuisine, Chef Britt is partnering with Pre® this year to help consumers “Raise the Steaks” in advance of grilling season by sharing insights on how sourcing impacts the quality of beef and the simple truth that Not All Grass-Fed Beef is Created Equal. The collaborative partnership is designed to be the authority on all things beef throughout 2024 with a focus on grilling tips, recipes, social content and more.  “I grew up in an Italian family in South Jersey, so beef was always front and center - meatballs, roasts and steaks on the grill, which was my favorite meal as a kid. Beef is still a staple on my menus and in my personal kitchen today,” said Chef Britt Rescigno. “I’m a huge fan of Pre®’s beef and appreciate the company’s understanding of the role that sustainable sourcing plays in producing a superior beef product. I’m super stoked to share my philosophy of beef cookery and make sexy food all year long.”  Pre® understands the importance of treating cattle holistically through their lifespan to minimize environmental impact and maximize beef quality. Pre®'s beef is sourced from cattle that graze year round their whole lives on nutrient-rich grasses in New Zealand and Australia - these regions have some of the strictest standards and offer the best climates for superior flavor development. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great tasting lean beef products with transparency from pasture to package to plate. And, unlike grain-fed steaks typically raised on large, crowded feedlots, Pre®’s steaks deliver superior nutrition—up to 31g protein per serving, up to 170mg omega-3s per serving, up to 377mg CLAs per serving, plus iron, zinc, and vitamin B.    “Partnering with Chef Britt was an easy decision - we admire her love of beef, her culinary talents and her passion for sustainable sourcing," said Nicole Schumacher, Chief Marketing Officer, Pre® Brands. “Chef Britt is ready to grill up some fun for our consumers and partners all year long and we’re excited to educate consumers on how they can ‘Raise The Steaks’ with their beef this year.”   Pre®’s better-for-you beef products are available in the refrigerated meat section at  grocery and club retailers nationwide, as well as in ecommerce channels including Instacart and Amazon Fresh. Pre® is the nation’s #1 selling better-for-you steak* brand, with a line-up that  includes Ribeye, Filet mignon, New York strip and sirloins. Additionally, Pre®’s portfolio also features ground beef (95% - 5%, 92% - 8% and 85% - 15%), marinades (Korean bulgogi, sirloin and barbacoa flank steak), seasonal items (chuck roasts) and burger patties (85% - 15%, 92% - 8%).      Consumers can learn more about Pre® and how they can “Raise the Steaks” all year long by following @EatPre on Instagram  and Facebook . To find Pre® beef near you, visit eatpre.com/storelocator . About Pre® Brands Pre® Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club and ecommerce channels including Instacart and Amazon Fresh. Pre® beef is sourced from cattle in New Zealand and Australia and are 100 % pasture raised and grazed for their whole lives on lush nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great tasting lean beef products with transparency from pasture to package to plate. Pre®’s portfolio of products includes steaks, ground beef, marinades and seasonal items have no added hormones,  are Non-GMO Project verified, Halal compliant and Whole 30, Paleo and Keto certified. For more information, visit www.eatpre.com  or follow @eatpre on Facebook  and  Instagram .  About Chef Britt Rescigno   A South Jersey native, Chef Britt Rescigno’s passion for food and community has been a life-long love affair. Chef Britt attended the acclaimed Culinary Institute of America. Her culinary career has since taken her to California where she worked as the Sous Chef at Scratch; helped open and manage Nom Burger; developed culinary concepts at Tap’t Beer and Kitchen, and created underground popup concept, Nox Farm to Table, before returning to her East Coast roots as an Executive Chef in Long Beach Island, NJ. Since 2022, Chef Britt has traveled extensively as a consulting and pop up chef, organizing dinners and events from coast to coast. In 2023, she and her fiancé created a pop up dinner and event business called the Communion Bay Supper Club which curates exclusive dinner parties featuring local and seasonal ingredients. They plan to open a brick and mortar in late 2024.    Chef Britt has competed on numerous Food Network culinary competitions, winning Chopped in 2019 and competing on Chopped Champions in 2020. She bested Bobby Flay with her grandmother’s chicken and dumplings in 2019, and took on Alex Guarnaschelli in 2022 before winning the Guy’s Grocery Games TOC play-in where she cooked her way into the final four of Tournament of Champions in both Season 4 and Season 5. *Source: Nielsen L52 Weeks ending 2/24/24

Deviled eggs are maybe the greatest hors d’oeuvre of all time. So we thought, why not add some beef? These little treasures can be a meal in themselves (if you can’t hold back eating the entire batch). Total Time: 15 minutes Servings: 4–6 Ingredients 1-16 ounce package Pre 95% Lean Ground Beef 12 eggs 1 small white onion, finely chopped 2 cloves garlic, minced 1/2 cup mayonnaise 1/3 cup dill pickle relish 2 tablespoons dijon mustard Salt & pepper to taste Paprika & fresh dill as garnish Instructions Bring a pot of water to a rolling boil. Carefully place eggs into the pot and boil them for 8 minutes. While the eggs are boiling, fill a bowl with ice water. Once the eggs are done, quickly transfer them to the bowl of ice water (this helps make them easier to peel). Heat a large skillet over medium-high heat. Add ground beef, chopped onion, and garlic. Break up the ground beef and cook until evenly brown (about 7 minutes). Once browned, season with salt and pepper. Take the boiled eggs out of the ice bath and carefully peel them. Cut them in half with a sharp knife, remove the yolks and set the egg white halves aside. In a bowl, add the egg yolks, mayonnaise, relish, and mustard. Mix well making sure to break up the yolks, add beef and onion, stir well. Using a spoon, ladle about a tablespoon of the filling into each egg white half. Top with a dash of paprika and a bit of fresh dill.