You have questions and we have answers. We’re passionate about sharing everything we know about great beef. We’ve created a Q&A to help answer as many questions as possible. If there’s anything we didn’t cover, we’d love to hear from you! Please contact us at We’re here to help.


  • Where does PRE source from?

    Currently, PRE is sourced from select regions in Australia and New Zealand. These regions offer some of the best environmental conditions (rainfall & pasture quality) in the world for grass fed cattle raising. These countries also have the highest animal welfare standards in the world.

  • Why don’t you source from the U.S.?

    We would love to source from U.S. farms, however the way PRE cattle are raised is not the norm in the U.S. In fact, only approximately 5% of cattle in the U.S are 100% grass fed whereas the countries that we source from raise cattle that are predominately 100% grass fed and pasture-raised. It’s just the way they do things. The climate in the US makes it difficult to feed cattle grass all year round.

  • How does PRE beef impact health?

    The nutrition profile of beef is directly impacted by what the animals eat. When the animals eat grass, it’s like eating salad and vegetables. When animals are fed corn for most of their lives it’s the equivalent of eating candy day in and day out. The overall nutrition and nutrient profile is quite different and is reflected in the richer color of the beef. PRE also sources from producers that use no added antibiotics or added hormones resulting in the cleanest, purest beef you can buy.

    Our strict specifications and consistent weights allow us to calculate the nutritional profile of our products. This is something that “random weight” (meat that is different weight from steak to steak) is unable to do. Exact nutrition information can be found on each product page, but in general PRE beef is:

    Up to 38% fewer Calories*

    Up to 63% less Fat*

    Higher Omega 3s

    Higher CLA’s

    *vs. USDA choice version for the same cut of beef
  • Does PRE beef ever contain antibiotics?

    We disagree with the routine use of antibiotics and/or hormones to promote unnatural growth in livestock. We believe that all animals deserve to have a life free of sickness and pain, so in case of an animal’s acute illness, we use veterinary administered antibiotics. In humans, this would be the equivalent of taking antibiotics to treat a bacterial infection but not taking antibiotics every day of your life to prevent illness that is a result of unhealthy lifestyle. In the case where an animal needs veterinary administered antibiotics, the animal is segregated from the rest of the herd until all antibiotics are eliminated from its system.

  • Do PRE products contain growth hormones?

    No. There are no added hormones in PRE beef. Cattle naturally have hormones (like all living beings) but we do not use added hormones to promote rapid growth.

  • Is PRE beef free of GMOs (Genetically modified organisms)?

    Our beef is currently sourced from New Zealand and Australia. We do not have a non-GMO certification; however New Zealand is a GMO free country and Australia only allows canola and cotton to be genetically modified.

  • Is PRE's beef organic?

    Our products are sourced from a large number of small farmers in New Zealand and Australia where the methods of 100% grass feeding, no antibiotic use, no added hormones, and humane treatment are standard. These are not “factory” farms with a lot of cattle, but smaller farms with small herds that raise cattle the way they have been doing for generations. The process of being certified organic is very extensive and it’s difficult for these small farms to go through the organic certification process. Because of our sourcing from these farms, we are not certified organic and instead, choose the farms that deliver the high standards that we think are most important to our consumers.

  • What grade of steak is PRE?

    USDA grading is not relevant for grass fed animals (from the U.S. or other countries) since they are naturally leaner, which results in less marbling. USDA grading is simply a measure of how much visible marbling (fat) a piece of meat has. Our beef is also not USDA graded because it is raised outside of the United States. Only U.S. raised cattle can be USDA graded.

  • What is the PRE Taste Standard?

    The PRE Taste Standard, is about choosing the right animals (breed, age, weight) and the right environments (pasture, animal care) and doing so with relentless consistency. PRE has strict standards by which it evaluates its animals, ensuring we bring you tender, juicy 100% grass fed beef every time. This ensures we bring the highest quality grass fed beef to you every day of the year. You can check out more about the Taste Standard here


  • What is the difference between grass fed beef, 100% grass fed and grass fed & finished?

    Great question. There are a number of different ways that cattle’s diet is classified. In 2016, the USDA passed legislation that withdrew the “grass fed” claim standard so it is very important that shoppers educate themselves on the various definitions. It’s also important to realize that with no USDA standard, it’s important to buy beef from a brand you know and trust. At PRE, we are 100% transparent in everything we do so you can trust our products.

    - 100% grass fed & grass finished: These two terms are interchangeable and the truest definition of grass fed. These terms mean that except for milk from its mother after birth, the cattle eat only grass for the entire lives. Corn or silage are never used. A grass only diet is best for cattle as their digestive system is not built to process any other forms of food and foreign food (like corn) can cause digestive upset.

    - Grass fed: If the label reads only “grass fed” (not 100% grass fed) then there is high likelihood that the animal was fed grass for only the first portion of their life and then transitioned to corn. Feeding corn fattens the animal faster which allows them to sell the animal sooner to make more money. Feedlots are used to fatten animals quickly with the least amount of land and resources possibly which increases profit.

  • Does grass fed beef taste differently than grain fed beef?

    Grass fed beef typically has a more nuanced beef flavor because of the nutrient rich grass the animal ate during its life. The leaner nature of grass fed beef also allows the taste of the meat to shine through.

    At PRE, you get a great eating experience every time because of all of the criteria we require before a cut can be branded PRE. Every single aspect affects the quality of the meat. We work with our supply partners around the world who can meet these tight quality specifications consistently throughout the year. This allows for our product to not only be more flavorful than corn fed beef, but also uniquely flavorful and tender compared to other grass fed beef.

  • Is all grass-fed beef the same?

    At PRE, we believe that all grass fed beef is not created equal. In the same way wine quality varies depending on the soil quality, the taste of beef varies based on grass quality. At PRE, we source our beef from the countries with the best pasture land on Earth. Through our Taste Standard selection process, we ensure only tender, flavorful, and safer beef has the PRE name.

  • What kind of grass do the Cattle eat?

    Our animals have unlimited access to many different grass varieties. Our cattle could eat a mixture of native and improved pastures, perennials and annuals, that include but not limited to: Mitchell grass, Flinders grass, Buffel grass, Phalaris, Subterranean clover, White clover, Rye grass, Cocksfoot, and Alfalfa.

  • What does pasture raised mean?

    Pasture raised has more to do with environment than diet. The term pasture raised implies the cattle are frolicking outside in their natural habitat, not indoors, and certainly not confined in feedlots. Pasture raised cattle enjoy the capability to roam in their natural environment but this doesn’t guarantee that they’ve enjoyed a 100% natural, grass fed diet. It is important to make this distinction because PRE cattle are both pasture raised and grass fed which accounts for our high quality products.

  • What are feed lots?

    Feedlots, shorthand for Concentrated Animal Feeding Operation or CAFO,is a type of animal feeding operation. The feedlot environment can cause a lot of health issues in cattle such as disease and discomfort due the unnatural feed source (corn and other scrap material) and extremely confined space. These confined spaces do not allow for cattle to get the necessary amount of exercise and can also lead to the quick spread of illness amongst animals.

  • Is PRE gluten free?

    Yes. All beef is gluten free


  • What are Omega-3s?

    Omega-3s are fatty acids that are formed in the chloroplasts of green leaves and algae, and can help decrease the risk of heart disease, lower levels of depression, and decrease inflammation in the body. Grains, unlike grass, are low in omega-3s, which means feedlot cattle don’t store as much of this beneficial fat in their system.

  • What is CLA?

    CLA is conjugated linoleic acid is a naturally occurring fatty acid, and it’s not only a potent cancer fighter, but it helps build muscle, and helps control weight.The best part is our beef has 3-5 times more CLA than those cattle fed grain.


  • Is your packaging BPA Free?

    Yes, our packaging is 100% BPA Free. Additionally, we do not use nitrate film to enhance meat color or any gasses to artificially extend shelf life, which is a common practice in the meat industry.

  • What does vacuum sealed packaging mean?

    This is a type of packaging that removes air from the package prior to sealing. This method involves placing our beef in a plastic film package, removing all of the air from inside, and sealing the package. Oxygen is the enemy of keeping food fresh. Since our packaging has all the air removed, it provides a longer shelf life naturally which give you more flexibility for meal planning. Our packaging does not use any gasses to artificially extend shelf life.

  • Is your packaging freezer ready?

    Yes. Because of our vacuum seal, you can place our product directly in the freezer and easily defrost in the package as well. The best way to defrost to preserve the flavor and texture of our steak is the quick method: place in a bath of cool water for about 20-30 minutes. Of course you can also defrost in your refrigerator.

  • Why does the meat look dark purple/red in the package?

    The color you see in the package is a deeper red color because no oxygen is present and because of the richer nutrient profile. Once the package is opened and the beef is exposed to air, the color will change to a brighter red.