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by Patricia Willmot July 26, 2022
The story goes that our Founder, Lenny Lebovich, had a delicious, life-changing experience eating a steak while traveling in Southern Australia. So, it should come as no surprise that Pre sources from Australia. As he tracked down the specific source of his life-changing steak, he found out why Australia and also New Zealand were perfectly suited to provide great tasting beef for Pre’s health-conscious consumer back in the United States.
Both regions of the world are known for small variations in temperature over the course of the year, as well as abundant rainfall. These two things make these countries ideal for raising cattle year-round on lush, green, nutrient dense pasture.
New Zealand and Australia have been raising grass fed beef cattle since the early 1800s. Over the years, they’ve developed a deep appreciation of the factors that result in great tasting beef and a sustainable industry.
Humane animal treatment with low stress handling, breed selection for tenderness and taste, no added antibiotics or growth hormones, sustainable pasture management with rotational grazing, no GMOs, biodiversity, soil health and resource management, and excellent traceability systems have been key for both countries becoming world leading producers of safe, consistent, high quality, grass-fed and finished beef. Tender, juicy, flavorful and better for you - Perfectly “Pre”!
New Zealand has approximately 3.6 million head of beef cattle and Australia accounts for about 26.6 million head of beef cattle. Both countries export the majority of fresh beef they produce to more than 100 countries around the world.
Recently, we've added two more sources — Uruguay and parts of the United States. As we have met more cattle ranches that adhere and exceed our 15 points of curation, we have added them to our trusted partners. We are very excited about these new additional sourcing areas, and we hope to keep adding more farmers who practice pasture raising and humane treatment in the future.
Sourcing from these two countries is one of the reasons we are able to stand behind our slogan, “Taste with nothing to hide.” Our transparent, vacuum sealed packaging, delicious and healthy bank of recipes, and Steak Cooking guide are just a few ways we showcase Pre.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.