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by Pre Brands August 21, 2018
Noticed anything different at the supermarket? If you’re near a Lowe’s Foods in the Southeast, you might smell SausageWorks, an in-store bratwurst creation station.
In other national chains, the Wall Street Journal reports, you might see beer dens, butchery classes – even “more masculine” floral arrangements.
These efforts reflect a fact of life all across the country: both men and women are walking down grocery store aisles in equal proportion. 51% female to 49% male to be exact, according to research group Videomining.
Why? The reasons are numerous. Evolving gender roles yes, an increase in non-traditional households, of course, and even a trend towards getting married later. But while changes in society have gotten everyone shopping – in-store and online – behavior is vastly different once you get there.
Men shop with single-minded intention. According to The Hartman Group, female shoppers are more likely to browse, while male shoppers tend to take a “search and retrieve” approach to pick up predetermined items.
Men shop for now, women shop for later. As David Steward, a Marketing Professor at Loyola Marymount University, puts it “Men think short term. They want to kill something quickly, drag it out and feel successful, while women are thinking ahead and planning accordingly.” (This may also explain why women make grocery lists and men just, “remember.”)
Men spend less time overall in stores.This is directly related to the first point (if you buy less it doesn’t take as long), but it also reflects a more utilitarian approach to shopping. Case in point:
“I just want grocery stores to be rational.” Brad H. says, a 40-year-old father to be and primary shopper in his household. “No random association. Alphabetical would be best. Apples. Apricots. Blueberries…”
Men are more visually oriented.At a recent "Men's Meat-Up" at Pre headquarters, for which we partnered with lululemon to host a cooking and nutrition workshop for male trainers and athletes in Chicago, our packaging was called out as a game-changer (no pun intended) in the meat aisle.
“I like your packaging because it’s clean and crisp.”, said one trainer, “I see exactly what I’m getting. Same every time.”
Men buy more meat and alcohol than women do….now.While this may not be a surprise, guys should know that women are close behind, purchasing red meat, whiskey and Old Spice in increasing numbers. (Kidding about that last item.)
Men care too.They read labels and want to know about “sourcing” and ingredients, nutrition and transparency. Maybe it's the influence of Millennials, but everyone wants products, particularly meats and packaged fresh foods that taste good, are good for you and that you can feel good about eating.
And we couldn't be happier.
PS. New research shows that at the dawn of time, hunter-gatherer societies were much more egalitarian than we thought. So there.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.