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by Pre Brands February 26, 2020
Pre is extremely focused on food transparency and we understand you want to know all the details when it comes to the sourcing and the treatment of your food. We are more than an open book and always happy to chat about any questions you may have.
That being said, there are loads of labels nowadays, especially in proteins, and unfortunately, there isn’t a strictly enforced standard on labeling claims. This can cause a lot of misleading information to be interpreted incorrectly by consumers, especially when some brands make up their own adjectives and claims on their packages to stand out in the crowd. Let’s get into the details about labeling beef.
The USDA standards do not allow for feedlot finishing or feeding cattle grains and grain by-products if a brand wants to label their beef “100% Grass Fed.” The claim “Grass Finished” is not the same as “Grass Fed” because animals that are “grass finished” can be fed grain, in which case the claim “Grain Fed, Grass Finished” would be truthful and not misleading.
At Pre, we use the term “100% Grass Fed & Finished” beef because the cattle is raised on pasture for their entire lifespan, and never finished on corn or grain byproducts (which are unnatural for cattle to consume). We never add hormones or use antibiotics unnecessarily and we never use GMOs. We have gone through the certification process for Non-GMO Project Verified, Whole30, Paleo, and Keto. We are Halal compliant, and we work with farmers who practice holistic care for their pastures and their animals. This includes abiding by the internationally accepted 5 Freedoms for all Animals.
A growing number of people believe eating less red meat is better for the environment, and that is true, if you are purchasing from farms that use feedlots, however if you purchase from farms that run their pastures naturally and treat their cattle with respect, it can be more beneficial to the Earth. The USDA has created the Grazing Lands Conservation Initiative to help with this. Read more about this initiative here.
Read more: Vitamins in Grass Fed & Finished Beef
This term might sound pretty odd. According to the new USDA standards, this is the new term all beef brands need to use starting in 2020, instead of “No Added Antibiotics.” It means that animals are not given antibiotics daily.
At Pre, we only administer antibiotics if an animal is sick, and that is usually pretty rare as the farmers keep the cattle in a very natural environment that doesn't require the animals to need daily antibiotics because their immune system is not constantly on the defense. And if for some reason they do get sick, they are removed from the herd until all antibiotics are out of their systems. This is why our packaging says “No Sub-Therapeutic Antibiotics.” Therefore, it is always best to reach out to the brand and ask them directly or check out the farms they source from.
By supporting more farmers who raise animals humanely their entire lifespan, we can help to increase food transparency and accountability for the meat industry and to repair the damage that has been done to the planet.
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"Real talk...since my cancer was environmental and not hereditary I am super conscious of what goes into my body, especially protein. Post chemo left my body super low in iron so steak remains in my diet. I found Pre a few months ago and it’s the only meat I buy. Grass-fed, no added hormones and most importantly affordable. Eat better for your body people!"jaqueline
"Your steaks, especially the sirloin, ribeye, and filet mignon are absolutely delicious. Wasn’t sure how these cuts would taste grilled but they taste just as good if not better than cuts I’ve had a top notch steakhouses."Mario
"When our son was diagnosed with a rare medical disorder, it meant that we would have to change our diet as a family. Because his metabolism doesn’t function like a typical person’s, we have to be very careful about what we feed him. One of the changes we made was to use more grass-fed and finished beef in our cooking. We decided to give Pre a try, and we are so happy with the quality and taste of the meat. Buying from Pre gives us peace of mind and we feel confident knowing that we are using a product in the top of its class."Lindsay
"This beef is AMAZING! I'm from Wisconsin so a huge steak lover. This is some of the best beef, I've experienced and I've had beef around the world. It's a must try, and you'll understand what I mean."Tracy
"My husband and I loved having these filets once a week. I sear both sides and "in-between" in a very hot small Lodge cast iron skillet. I use a spatter guard. Then I place the skillet in a 400 degree oven for between 2min. 10-20 seconds. Perfect medium minus filets. My mouth is watering as I write this!!"Mary M.
"These steaks and other Pre products have been a staple in our home for over a year now and we continue to be fully satisfied with their consistently good quality and flavor. They are the perfect size, are delicious and easy to cook. Add Pre’s amazing customer service to it and you end up with an exceptional overall product!"K.G.
"Best steak I've had in a long time. I love being able to order grass fed beef that is way better than I can find in grocery stores. Really tastes great on the grill . I'm addicted to it now."Jeff S.
"First time trying the 10 Pack New York Strips. Oh My! had an unexpectedly warm day and whipped out the grill. Enough said. Delish !!!! Steaks are equally cut making cooking much easier for the desired temp."Lu H.